Now can reveal that Kanye, 35, wants Kim to try the hardcore weight-loss plan Beyoncé used ahead of her role in Dreamgirls because he thinks Kim's piled on the pounds.
The diet involves surviving on detox drinks made of maple syrup mixed with lemon juice, water and cayenne pepper.
'Kanye's unbelievable,' says a friend of Kim's.
'He wants her to become the face of his clothing range DW as part of his "brand" ambition for them both.
'To do that she has to fit into sample sizes.
'He suggested she drop a stone by trying Beyoncé's diet.'
Kim, 31, has already thrown out most of her clothes after Kanye's stylist gave her wardrobe an overhaul.
Read more about Kanye West and Kim Kardashian in Now magazine dated 17 September 2012 - out now!
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